DOES DIY WORK?
Web Updates, Email Marketing, Meta
Tags, Tweeting, Facebook, Constant Contact, Google
Ads... it takes so much to grow a business, who has time
left to manage it? You donít have a fortune to spend on
outside services so you try a Do-it-Yourself approach.
The reality is, you canít do it all yourself without
losing quality performance in one area or the other.
Small businesses want a contact that provides
professional logo, web and print design work where
needed, while maintaining much of their marketing and
printing in-houseÖ a contact with reasonable prices.
PASS is that contact!
Budget restrictions may preclude having a marketing department or
dedicated public relations person. You may rely on administrative
personnel to produce necessary marketing materials. PASS is adept at
filling in the gaps.
"in-house" marketing help you?
review is made of current, usable materials.
For example, are good quality photographs available?
current needs are established along with wish-list items that will
encourage name recognition. Do you require
folders, brochures, stationary, packaging, labeling?
to foster further growth is established.
Special mailings of postcards or newsletters may be scheduled.
works hand-in-glove with yours.
PASS may catalogue a file of photographs,
letters, resumes, copy and publications to be used by your own staff
Responsibilities to follow up the plan are defined.
With the help of a word-processing or desktop
publishing program, anyone can draw from these files to produce
quality materials. All that is required is periodic updating to keep
the files current and fresh.
As a result, everything produced by your staff has
a coordinated, consistent appearance that will soon be instantly
recognized as identifying you. At the same time, your reliance on
outside services is reduced. Of course, PASS is still available
to assist with more difficult assignments.
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